Here are some ideas to keep your small business moving during this current pandemic.

Manage Cash Flow

  • Project out 3, 6, 9 months’ worth of billing and collections
  • Project out 3, 6, 9 months’ worth of expenses
  • Calculate any shortfall to determine funding needs
  • If necessary, apply for needed loans
  • Follow up with delinquent receivables

Take Steps to Recapture Your Market Share

  • Keep in touch with everyone in your contact list on a regular basis
  • Be a thought leader in your industry and send out regular, informative email blasts
  • Hold virtual meetings with current customers
  • Reach out to prospects
  • Keep social media marketing going
  • Brainstorm new ideas

Be a Leader

  • “Meet” regularly with employees
  • Stay positive
  • Assign work to keep staff focused
  • Find ways to motivate your staff
  • Begin virtual meetings with pump-it-up music, ice-breaker questions, show-and-tell, etc.
  • Hold weekly fun meetings where no business is discussed, such as a weekly virtual happy hour
  • Lead an exercise session with your staff
  • Remember to thank you staff and let them know they are appreciated

Sandra G Johnson, CPA, EA, CFE